Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on ‘word-of-mouth’ marketing as the best form of promotion there is. Word of mouth marketing is not only free but is something everyone does everyday. There is nothing more powerful that a personal referral and this is thefoundation of BNI principles.
BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.
How would you like to get more business for yourself, while at the same time prevent your competitors from doing the same?
If so, BNI is for you! BNI sets up groups of business people with only one representative from each trade or profession in a group. These groups (called chapters) meet on a regular basis for only one purpose – for the members to pass each other business. BNI trains its chapters to be extremely effective at finding business for the members. BNI operates on the principle of ‘Givers Gain’ – if I find business for you, you will want to find business for me.
Its no secret that Networking requires commitment. The most successful chapters of BNI are comprised of participants who are sincerely committed to helping one another through networking. They are a team. BNI chapters provide a positive, supportive, and structured environment for men and women to develop their business through word of mouth recommendations and networking skills.